Beauty, fashion, and the things worth keeping.
Range77 is Erica’s edit of beauty, fashion, and the pieces she actually reaches for — a running record of what works, what lasts, and what’s worth the money.
Three places to look
Everything on Range77 lives in one of three rooms. Pick the one you came for.
01Beauty
Skin, makeup, FOTDs, kept simple. Get the scoop before you shop.I like things simple and I like them to work. No fluff, no filters — just my honest opinion on what's actually worth it
Explore Beauty
02Fashion
Outfits, staples, and the long gameBuilding a wardrobe that holds together — the staples, the seasonal edits, and how to make a small closet look considered.
Explore Fashion
03Shop
Everything, in one placeThe full running list — every product mentioned across the site, sorted so you can find it without scrolling through a year of posts.
Explore Shop
Hi, I’m Erica.
Range77 started as a notes app full of half-finished lists — the moisturizer that finally worked, the jeans I stopped taking off, the things I kept recommending over text. This is that list, made public.
I buy a decent amount of products, I keep very little, and I say when something didn’t work. Transparency always here.
Say helloRecently written
My Holiday Beauty Wishlist: 2026 Edition
The holiday releases are already rolling out, so I'm kicking off my wishlist a little early this year.
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Quarterly Empties: Repurchase or Pass
I don't go through makeup fast, but skincare is a different story — I use most of it up, and I usually have backups on deck before I even hit empty.
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KBB by Kahlana at Target: The Pieces I'm Grabbing Before They're Gone
Kahlana Barfield Brown's Target collection is back with cooler-weather essentials — sculptural, well-made pieces that don't look like a big-box find, sized XXS–4X but running generous.
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